At Home in the Heart of Amsterdam
Standing on the famous site of Amsterdam's former Sweelinck Conservatory of Music, the Conservatorium Hotel in Amsterdam opened at the end of 2011. This magnificent Neo-Gothic building was originally built at the end of the 19th Century and in its new incarnation, it has been transformed into a contemporary luxury five-star hotel.Located in the heart of Amsterdam's museum district (Museumplein) on Van Baerlestraat, the Conservatorium Hotel in Amsterdam is close to The Rijksmuseum, the Van Gogh Museum and the Royal Concertgebouw. Also, the luxury shopping avenues, P.C Hooftstraat and Van Baerlestraat, sit right on the hotel's doorstep as well as the charming Vondelpark and the lanes of the Jordaan neighbourhood. The historical centre of Amsterdam is within walking distance.Designed by Piero Lissoni (leading Italian architect and interior designer), the Conservatorium Hotel is a true design hotel and combines historical architecture with modern design. The hotel features 129 bedrooms and suites, an array of restaurants and a bar, as well as a selection of cutting-edge events and banqueting spaces.Conservatorium Hotel is also home to the Akasha Holistic Wellbeing Centre – an urban retreat that is the perfect place to unwind, relax and enjoy. Spanning over 1000sqm, Akasha is the finest holistic spa in Amsterdam offering a range of signature treatments, massages, marrying innovative Western practices with ancient Eastern traditions and featuring 18 m x 5 m indoor swimming pool, a whirlpool, Hammam, sauna, Watsu pool and relaxation areas. Conservatorium Hotel's contemporary design coupled with the hotel's incredible location gives guests a unique experience – as soon as they step into the hotel, they are immersed into the city's rich cultural and design legacy.Conservatorium Hotel is the first member of The Set, a collection created to redefine the concept of the luxury hotel for sophisticated, design literate travellers in the 21st Century. Working to an uncompromising brief that called for hotels that were not only of the moment but that would define their times and locations, The Set works with leading architects and designers to rework the DNA of the grand hotel and create spaces that are contemporary in conception, whilst simultaneously evocative of the style and glamour of the past.Located in existing landmark buildings, each member of The Set is rooted in the history and culture of its location as well as the contemporary needs and desires of its guests.
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Job Description
The Set Collection is a carefully curated luxury hotel collection, comprising of some of the world's most exceptional, likeminded, independent hotels and resorts. Founder members include Hotel Café Royal in London, Hotel Lutetia in Paris and Hotel Conservatorium in Amsterdam and plans have commenced to expand rapidly under a new business model of hotel representation and brand affiliation.
We are looking for a confident Director of Digital Marketing to join us and who can demonstrate an ability to define and deploy digital marketing strategies that deliver against our ambitious growth objective. You should have demonstrable experience of delivering incremental revenue, profit and ROI from global digital marketing programs. You are an expert communicator, able to demonstrate significant experience in compiling clear and concise reports and presentations that outline opportunities for significant improvement and progression.
Reporting to the VP of Brand, Marketing and Digital, you will be responsible for bringing to life the CRM and digital strategy for The Set Collection to drive recruitment, retention, incremental sales and lifetime value for guests of The Set. You will also oversee digital acquisition at all stages of the customer journey including upper funnel activity to drive awareness and targeted activity at the bottom of the funnel to secure conversion. You will be responsible for the total spend on online marketing, including paid social, display and paid search, and for all CRM marketing communications.
The successful candidate will deliver an industry leading CRM architecture to attract new guests whilst also building loyalty and retention amongst our existing guest base. You will be experienced in setting up a CRM platform and analysing all stages of the guest journey to maximise guest satisfaction so that we can deliver against the goals of the business.
The role will be based in Central London at The Set Collection offices within Hotel Café Royal (Regent Street, W1), however some international travel (when Covid-19 restrictions allow) to other group properties will be required.
Core responsibilities will include:
Delivering Our Promise: working closely with the operational teams to ensure our loyal and repeat guests are recognised as they should be and the appropriate benefits are being delivered.
System Implementation: managing implementation of the CRM platform structure and architecture ensuring that it integrates seamlessly across the organisation and captures all required information at key points in the guest life cycle.
Digital Innovation & Development: applying best practice in paid digital media, user experience, A/B Testing, content creation, customer acquisition, retention and conversion.
CRM Strategy: in partnership with the hotel teams, plan and deliver a CRM strategy that spans all channels and touchpoints to deliver incremental sales, acquire new customers and build loyalty.
Segmentation and Targeting - leading the implementation of segmentation models enabling the delivery of more targeted CRM campaigns.
Multi-Channel Delivery - working with the marketing team to ensure effective end-to-end operational delivery of CRM programmes and campaigns across email, SMS, push and web messaging.
Job Requirements
Key Requirements:
Experience working at a senior level in a hotel group would be an advantage
Working knowledge and experience of using Opera PMS would be an advantage
A results-focused approach, with a proven record of generating revenue improvements
Excellent working knowledge of Google Analytics and Google Tag Manager
Excellent numeracy, with strong analytical capabilities
A collaborative approach, combined with initiative and proactivity
A ruthless ability to prioritise high-impact projects and execute them to completion
Confident and articulate communication skills
A proven track record of building loyalty and retention programs
Your benefits
Competitive Salary
Life Assurance and pension plans, with Employee Assistance Program
Training and development opportunities
On duty meals
Weekly dry-cleaning allowance
Discounted room rates and F&B, as well as other discounts such as gyms and local
Locatie: Noord-Holland - Amsterdam
Toegevoegd op 13 dagen geleden en vervalt op 6 May
Advertentie id: 1174335
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